Retargeting Workshop

Learn how to manage retargeting ads in 3 hours

Do you wish you could stay in front of your prospects even after they’ve left your website or mobile app? Do you want to draw those leads back to your site, where they can take action? You can. It’s called retargeting, and it’s magical.

Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your brand, Zao525’s Retargeting Workshop can help you add a strategic component to your online advertising.

In just three-hours, you’ll go back to your computer, bright-eyed and eager, with:

  • an understanding of the purpose of retargeting and how it fits into your overall marketing strategy
  • experience with setting up a campaign from scratch
  • familiarity with process for tagging pages of your site and creating lists
  • practice creating retargeting lists for implementation in your own account
  • exposure to different kinds of retargeting (standard, dynamic, RLSA, video)
  • knowledge of pricing best practices and caveats
  • examples of effective ad copy
  • awareness of future plans in the retargeting arena

Zao525 is a creative consulting company in Ames, Iowa. We tap into a team of doers, thinkers, creators and planners to bring small businesses the training they need to be successful.

Zao525 Retargeting Workshop
1 – 4 p.m.
Ames, Iowa

Space is limited to the first eight participants! Register now by emailing