Why we love small business

We’ve pledged our everlasting love to small businesses. Why, you ask? Allow me to explain.

When your dentist is your yoga teacher’s husband

One of Samantha’s healthy obsessions is hot yoga at Ignite Yoga in Ames. Yesterday, she casually mentioned to her brand new dentist that she was getting ready to head to a session. He replied that he had just been there (side note: this was a 7:45 a.m. appointment), and mentioned something about the yoga instructor. It was at that moment that Samantha had an epiphany: yoga studio owner and dentist were married! It was a beautiful thing to support two small businesses (and one family!) all in the span of a morning.

So, why small businesses?

Part of what our yoga instructor/dentist story illustrates is similar to why we love small towns: you know the people in charge. Small businesses aren’t nameless; they don’t hide behind a big board of directors, thousands of staff members or a team of lawyers. They represent real people.

The people are what really make the difference. Small business owners are entrepreneurs. They’re brave. They’re innovative. They inspire us. They’re members of their community in an active way that big businesses can’t always be. They’re your friends (in this case, your friend’s spouse).

We still love the big guys

Not to say that we don’t have a tremendous respect for big business and that we don’t recognize their place in the business world. There’s a lot that can be done on a big dollar budget, and it’s a lot of fun watching the pacesetters and learning from them. Of course, we’d love to prove to you that you don’t need their budget to have an amazing brand and marketing plan. Hit the start button to get started!

“Wherever you see a successful business, someone once made a courageous decision.” ~Peter F. Drucker