The cost of insight, reflection and research

You can get a logo cheap, but… what is the real price for a discount logo?

What will you do for $5?

Last week I was researching pricing on something and came across a really interesting website. I have to admit, when I saw the description for the page that said “Hire people to do things for $5,” I was a little nervous to actually click on the link. I mean seriously, what WILL people do for $5?

The answer is pretty much anything – including design a logo for your company. Three logos, to be exact, and minor revisions to the one you choose. Wow. $5? I hate to say it, but we charge more than that. We actually charge more than twice that. Way more than twice that. And we think we’re pretty reasonable when it comes to pricing (because it’s so important to us to fit in your budget).

Is cheaper always better?

Right now you’re probably thinking, what am I still doing here when I could go to Fiverr and get a $5 logo? (Please stay for just a minute.) I’m not just saying this because I want your business, I’m saying this as someone who passionately loves branding and all that it says about your organization: you get what you pay for.

For $5, you get artwork. That’s it. You don’t get insight into who you are. You don’t get personal reflection on your company and your values. You don’t get research into other local and national businesses to ensure what you’ve got is unique- you’ve got the artwork of someone who took a general idea of your industry and sent it to you. I’m not saying what they’ll come up with won’t be eye-catching, or maybe even come close to something that would be good for you. But there’s no guarantee that the shop around the corner won’t have the same thing.

The secret cost of a $5 logo

Maybe you have decided that artwork is really all you need, because you know all the rest. That’s totally fine- it’s your money, and you have a good head on your shoulders or you wouldn’t be running your own business. But at the risk of sounding condescending, you will pay for it. You will pay for it in the hundreds or thousands of dollars you sink into letterhead, business cards and other collateral that has a logo on it that doesn’t engage your customers. You will pay for it when you go to redesign your logo in a year or two or three because the logo you chose wasn’t longstanding, or it looked almost exactly like every other logo in your industry- and you start to wonder, did they pay $5 for their logo, too?

Obviously, I’m going to preach quality over quantity because we offer a quality product. I believe in doing things right the first time, because it will save you money. But you know your business. If you don’t have the money to do it right the first time, you can always try a $5 logo – but just know that we’re ready and willing to bring your brand to life when you are.

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