Zao525

Happy 525 Day!

May 25 is a special day at Zao525. We like to think of this day as our own little holiday. We’ve talked about it before: The meaning of our name, Zao525, represents who we are and what we stand for. From the Greek language, “Zao” means “to live, breathe, be among the living; to enjoy…

5 Tips for How to Use Hashtags for Your Small Business’ Social Media Platforms

advice, branding, digital marketing, small business, Zao525

At the end of our Ames PRAM presentation last month, where I spoke on content marketing, an attendant raised her hand and asked, “How can I use hashtags? What’s the deal with those things anyway? Are they important?” Her question rang throughout the room with a resounding, “Yes, we’re curious, too.” Heads nodded, pens and…

Learn Something New Series: Free Business Writing Courses

advice, branding, small business, websites, Zao525

Free business writing courses? It’s just an email, you think. These planning documents will be seen by only core employees, you think. I’m no writer anyway. What does it matter? Today, head Zao525 copywriter, Kelsey, takes over our blog once again this time to share with you two free business writing courses she thinks could…

Is There Such a Thing as Work-Life Balance for Small Business Owners?

advice, community, entrepreneur, small business, Zao525

Work-life balance for small business owners leans far more toward “work” than it does “life.” We often are a single employee to our small business — or supported by only a few other people. We work nine to five, and then break for food just to work from six to midnight. Our small business threatens…

Our small-business story also comes with cake

Telling Your Small-Business Story

entrepreneur, websites, Zao525

The idea festered for a while before I actually did something about it. I had been working as marketing director for nonprofits for almost a decade by then. In my role there, I had gotten involved in the Nevada Chamber of Commerce and became president, and I was also serving on the Young Professionals of…

How Can You Know if Marketing Will ‘Work’ for Your Small Business?

advice, small business, Zao525

You want your small business to reach a new audience — or to reach more of your current audience. Or perhaps you want to introduce a new product or service. But how do you know if the marketing campaign you’re going to invest in will actually work? Honestly, you can’t know, and I can’t know.…

Small Business People, You Know It: You Get What You Pay For

advice, relationships, small business, Zao525

How many times have you had a prospect thiiiiiis close to buying your product or service, but they turn away? They’ll have it done elsewhere. They’ll find it online for cheaper. They’ll figure it out themselves. That’s way too expensive, they say. You watch, with disappointment, annoyance, outrage. And you think, they may find it…

Zao525

Happy 525 Day!

5 Tips for How to Use Hashtags for Your Small Business’ Social Media Platforms

Learn Something New Series: Free Business Writing Courses

Is There Such a Thing as Work-Life Balance for Small Business Owners?

Telling Your Small-Business Story

How Can You Know if Marketing Will ‘Work’ for Your Small Business?

Small Business People, You Know It: You Get What You Pay For

Planning: A Cost/Benefit Analysis

Recipe for a great thinking session

A Thinking Exercise

Let’s Do This

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Zao525, LLC

Zao525

Let’s Do This

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Zao525, LLC