strategy

What Rudolph the Red-Nosed Reindeer can Teach You about Small Business Marketing

advertising, advice, branding, communication, copywriting, marketing, small business, strategy, thinking

Rudolph the Red-Nosed Reindeer is so ingrained in the story of Santa Claus and is such a classic example of overcoming adversity that it’s easy to forget he was actually a marketing tactic. Retail giant Montgomery Ward was hardly a small business in 1939, but its creation of Rudolph as a way to get kids…

How to Send Better Small Business Emails

advice, branding, communication, digital marketing, doing, marketing, small business, strategy

Email is one of the easiest and most effective ways to stay in touch with your customers, to let them know about upcoming deals or to schedule appointments. But no matter how friendly you are with your customers, your small business emails still need to reflect the overall personality and professionalism of your business each…

The Five Marketing Tactics you should be using to Promote your Small Business

advertising, communication, digital marketing, doing, marketing, small business, strategy

As small business owners with an entrepreneurial spirit, we’d like to think that if we build it, they will come. Unfortunately, we also know it’s not quite that easy. Sometimes we’d like to just grab their hand and lead them to us; and you can, figuratively speaking of course, by implementing a few top marketing…

Up your Small Business Email Marketing Game with “Drip Campaigns”

advertising, communication, digital marketing, marketing, planning, small business, strategy

Email marketing has been among the most effective small business marketing strategies for years, and it continues to grow in use and sophistication. Now, the most popular kid on the email marketing block — drip campaigns — may be your best bet for increasing customer engagement and purchases. Let’s start with the basics. A drip…

Your small business is unique — your marketing should be, too (5 Tips to Avoid Copycat Syndrome)

advice, branding, marketing, planning, small business, strategy

Sometimes, it just jumps out at you. The perfect website. A beautiful logo. A sleek brochure. And you can’t help but think, “Yes, this is perfect. This is EXACTLY the kind of marketing my small business needs.” Tempting as it may be to borrow the brilliant ideas of others, the truth is that another small…

Five Ways to Measure the Effectiveness of your Small Business Marketing (plus 25 more)

advertising, digital marketing, marketing, small business, strategy

We are somehow already halfway through 2018 — whoa — which makes it the perfect time to look around and take stock of your small business marketing plan. What’s working? What’s falling flat? How do you know one way or the other? Small business owners are often so busy with other things (like, you know,…

Five Things your Small Business Website Needs to Succeed

branding, small business, strategy, websites

Creating an attractive and effective website for a small business can feel like a daunting task. It’s often the way potential customers “meet” you, so it has to make a great first impression, it has to pop with personality and it has to be functional. “Easier said than done,” you might be thinking, but a…

Planning your Next Small Business Brainstorming Session

advice, marketing, planning, small business, strategy

So often, as small business entrepreneurs, inspiration hits us at the most unexpected times. Those moments are magical, aren’t they? What must come next, though, is fleshing out those ideas and putting them into action. That process can feel less like divine intervention and more like pulling teeth. And that’s when you know it’s time…

A Little Customer Appreciation can go a Long Way: How to turn your patrons into fans

advice, marketing, planning, small business, strategy

Having loads of regular small business customers is good. Do you know what’s even better? Showering them with so much customer appreciation that they morph from regulars into fanatics. So much of what keeps a customer coming back time and again is less about the product or service you’re selling and more about how you…

strategy

What Rudolph the Red-Nosed Reindeer can Teach You about Small Business Marketing

How to Send Better Small Business Emails

The Five Marketing Tactics you should be using to Promote your Small Business

Up your Small Business Email Marketing Game with “Drip Campaigns”

Your small business is unique — your marketing should be, too (5 Tips to Avoid Copycat Syndrome)

Five Ways to Measure the Effectiveness of your Small Business Marketing (plus 25 more)

Five Things your Small Business Website Needs to Succeed

Planning your Next Small Business Brainstorming Session

A Little Customer Appreciation can go a Long Way: How to turn your patrons into fans

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