small business

Zao525

Happy 525 Day!

May 25 is a special day at Zao525. We like to think of this day as our own little holiday. We’ve talked about it before: The meaning of our name, Zao525, represents who we are and what we stand for. From the Greek language, “Zao” means “to live, breathe, be among the living; to enjoy…
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Color Palette Macaroons

How to Do Small Business Branding Like a Pro

Small business branding may be the last thing on your mind — but it’s the first thing your customers and prospective customers notice. Depending on how effective your branding is, you could be loved, adored, forgotten or ignored. What if I told you, with a little work, you could create a brand that’s as effective…
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How One Small Business Owner’s Passions Came Together to Serve a Niche Market

Happy National Small Business Week, my fellow small business owners, small business supporters and small business patrons! To celebrate, I’m uplifting a fellow small business owner who has an inspiring story and does meaningful work. Kevin Dalin started Tech4Impact in 2013, combining his passion for technology and rehabilitation counseling. His company provides assistive technology, training…
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