relationships

Social Cause Marketing for Small Business

community, relationships, small business

What is cause marketing — and why is it important to my small business? Many small business owners and small business marketing people tell me they’re not sure about cause marketing. What is it? Why can’t I just support the causes I care about anonymously — why do I always have to be strategic about…

Small Business People, You Know It: You Get What You Pay For

advice, relationships, small business, Zao525

How many times have you had a prospect thiiiiiis close to buying your product or service, but they turn away? They’ll have it done elsewhere. They’ll find it online for cheaper. They’ll figure it out themselves. That’s way too expensive, they say. You watch, with disappointment, annoyance, outrage. And you think, they may find it…

Merry Christmas, Friends!

relationships, small business, websites

Spread the Spirit I love what this time of year brings: the family I get to see, the baking I get to do, the cheer that comes alight in my heart — and especially the spirit. Not many people know the origins of Zao525’s name (or often how to even say it!), but its meaning…

How To Use Your Brand Voice To Share That You Care

branding, community, relationships, small business

Have you seen this billboard on Hwy 30 in Ames, Iowa? I just noticed it the other day, and it’s rather fitting for our Thanksgiving Day post, don’t you think? As I came upon the board, I thought it may be a local church that had posted it, but the closer I got, I realized…

Networking Is Your Brand Making Friends

branding, relationships, small business

Last night was the first annual Young Professionals of Ames Hallowine bash at Prairie Moon Winery in Ames, Iowa. I was probably the first one to sign up because the Dueling Pianos of Andy Anderson and Mike Leeds were going to be there, and I love dueling pianos. Plus, I could wear my fancy witch…

Your Brand Voice Carries

branding, digital marketing, relationships, small business

Photo credit: 2 Wired 2 Tired Have you ever witnessed a toddler meltdown in public? It’s something to behold. In my experience, the more public the place, the louder the tantrum. A toddler’s voice carries. It carries from the front of an airplane to the back; from the camping aisle in Target to the toiletries.…

The cake that loved us

community, relationships

Don’t cakes always teach a special lesson?

Recipe for a great thinking session

relationships, Zao525

All you need for a successful thinking session is some really good Italian food.

relationships

Social Cause Marketing for Small Business

Small Business People, You Know It: You Get What You Pay For

Merry Christmas, Friends!

How To Use Your Brand Voice To Share That You Care

Networking Is Your Brand Making Friends

Your Brand Voice Carries

The cake that loved us

Recipe for a great thinking session

Let’s Do This

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Zao525, LLC

relationships

Let’s Do This

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Zao525, LLC