planning

Up your Small Business Email Marketing Game with “Drip Campaigns”

advertising, communication, digital marketing, marketing, planning, small business, strategy

Email marketing has been among the most effective small business marketing strategies for years, and it continues to grow in use and sophistication. Now, the most popular kid on the email marketing block — drip campaigns — may be your best bet for increasing customer engagement and purchases. Let’s start with the basics. A drip…

Your small business is unique — your marketing should be, too (5 Tips to Avoid Copycat Syndrome)

advice, branding, marketing, planning, small business, strategy

Sometimes, it just jumps out at you. The perfect website. A beautiful logo. A sleek brochure. And you can’t help but think, “Yes, this is perfect. This is EXACTLY the kind of marketing my small business needs.” Tempting as it may be to borrow the brilliant ideas of others, the truth is that another small…

Planning your Next Small Business Brainstorming Session

advice, marketing, planning, small business, strategy

So often, as small business entrepreneurs, inspiration hits us at the most unexpected times. Those moments are magical, aren’t they? What must come next, though, is fleshing out those ideas and putting them into action. That process can feel less like divine intervention and more like pulling teeth. And that’s when you know it’s time…

A Little Customer Appreciation can go a Long Way: How to turn your patrons into fans

advice, marketing, planning, small business, strategy

Having loads of regular small business customers is good. Do you know what’s even better? Showering them with so much customer appreciation that they morph from regulars into fanatics. So much of what keeps a customer coming back time and again is less about the product or service you’re selling and more about how you…

planning

Up your Small Business Email Marketing Game with “Drip Campaigns”

Your small business is unique — your marketing should be, too (5 Tips to Avoid Copycat Syndrome)

Planning your Next Small Business Brainstorming Session

A Little Customer Appreciation can go a Long Way: How to turn your patrons into fans

Let’s Do This

Get Updates

Zao525, LLC

planning

Up your Small Business Email Marketing Game with “Drip Campaigns”

Your small business is unique — your marketing should be, too (5 Tips to Avoid Copycat Syndrome)

Planning your Next Small Business Brainstorming Session

A Little Customer Appreciation can go a Long Way: How to turn your patrons into fans

Let’s Do This

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Get Updates

Zao525, LLC