Email marketing has been among the most effective small business marketing strategies for years, and it continues to grow in use and sophistication. Now, the most popular kid on the email marketing block — drip campaigns — may be your best bet for increasing customer engagement and purchases. Let’s start with the basics. A drip…Read More
Sometimes, it just jumps out at you. The perfect website. A beautiful logo. A sleek brochure. And you can’t help but think, “Yes, this is perfect. This is EXACTLY the kind of marketing my small business needs.” Tempting as it may be to borrow the brilliant ideas of others, the truth is that another small…Read More
So often, as small business entrepreneurs, inspiration hits us at the most unexpected times. Those moments are magical, aren’t they? What must come next, though, is fleshing out those ideas and putting them into action. That process can feel less like divine intervention and more like pulling teeth. And that’s when you know it’s time…Read More
Having loads of regular small business customers is good. Do you know what’s even better? Showering them with so much customer appreciation that they morph from regulars into fanatics. So much of what keeps a customer coming back time and again is less about the product or service you’re selling and more about how you…Read More
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