copywriting

small business marketing

What Rudolph the Red-Nosed Reindeer can Teach You about Small Business Marketing

advertising, advice, branding, communication, copywriting, marketing, small business, strategy, thinking
Rudolph the Red-Nosed Reindeer is so ingrained in the story of Santa Claus and is such a classic example of overcoming adversity that it’s easy to forget he was actually a marketing tactic. Retail giant Montgomery Ward was hardly a small business in 1939, but its creation of Rudolph as a way to get kids…
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