Rudolph the Red-Nosed Reindeer is so ingrained in the story of Santa Claus and is such a classic example of overcoming adversity that it’s easy to forget he was actually a marketing tactic. Retail giant Montgomery Ward was hardly a small business in 1939, but its creation of Rudolph as a way to get kids…Read More
Email is one of the easiest and most effective ways to stay in touch with your customers, to let them know about upcoming deals or to schedule appointments. But no matter how friendly you are with your customers, your small business emails still need to reflect the overall personality and professionalism of your business each…Read More
Blog posts certainly have their time and place — after all, here you are, reading this one! But if shorter, snappier infographics are missing from your small business content marketing plan, you are losing out on a key way to grab your audience’s attention. It’s not really that our attention spans as consumers have gotten shorter;…Read More
As small business owners with an entrepreneurial spirit, we’d like to think that if we build it, they will come. Unfortunately, we also know it’s not quite that easy. Sometimes we’d like to just grab their hand and lead them to us; and you can, figuratively speaking of course, by implementing a few top marketing…Read More
Email marketing has been among the most effective small business marketing strategies for years, and it continues to grow in use and sophistication. Now, the most popular kid on the email marketing block — drip campaigns — may be your best bet for increasing customer engagement and purchases. Let’s start with the basics. A drip…Read More
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