branding

small business marketing

What Rudolph the Red-Nosed Reindeer can Teach You about Small Business Marketing

Rudolph the Red-Nosed Reindeer is so ingrained in the story of Santa Claus and is such a classic example of overcoming adversity that it’s easy to forget he was actually a marketing tactic. Retail giant Montgomery Ward was hardly a small business in 1939, but its creation of Rudolph as a way to get kids…
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How to Do Small Business Branding Like a Pro

Small business branding may be the last thing on your mind — but it’s the first thing your customers and prospective customers notice. Depending on how effective your branding is, you could be loved, adored, forgotten or ignored. What if I told you, with a little work, you could create a brand that’s as effective…
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