advice

What Rudolph the Red-Nosed Reindeer can Teach You about Small Business Marketing

advertising, advice, branding, communication, copywriting, marketing, small business, strategy, thinking

Rudolph the Red-Nosed Reindeer is so ingrained in the story of Santa Claus and is such a classic example of overcoming adversity that it’s easy to forget he was actually a marketing tactic. Retail giant Montgomery Ward was hardly a small business in 1939, but its creation of Rudolph as a way to get kids…

How to Send Better Small Business Emails

advice, branding, communication, digital marketing, doing, marketing, small business, strategy

Email is one of the easiest and most effective ways to stay in touch with your customers, to let them know about upcoming deals or to schedule appointments. But no matter how friendly you are with your customers, your small business emails still need to reflect the overall personality and professionalism of your business each…

Making the Infographic Part of your Small Business Marketing: When (and how) to do it

advice, communication, design, doing, graphic design, marketing, small business

Blog posts certainly have their time and place — after all, here you are, reading this one! But if shorter, snappier infographics are missing from your small business content marketing plan, you are losing out on a key way to grab your audience’s attention. It’s not really that our attention spans as consumers have gotten shorter;…

Your small business is unique — your marketing should be, too (5 Tips to Avoid Copycat Syndrome)

advice, branding, marketing, planning, small business, strategy

Sometimes, it just jumps out at you. The perfect website. A beautiful logo. A sleek brochure. And you can’t help but think, “Yes, this is perfect. This is EXACTLY the kind of marketing my small business needs.” Tempting as it may be to borrow the brilliant ideas of others, the truth is that another small…

Planning your Next Small Business Brainstorming Session

advice, marketing, planning, small business, strategy

So often, as small business entrepreneurs, inspiration hits us at the most unexpected times. Those moments are magical, aren’t they? What must come next, though, is fleshing out those ideas and putting them into action. That process can feel less like divine intervention and more like pulling teeth. And that’s when you know it’s time…

A Little Customer Appreciation can go a Long Way: How to turn your patrons into fans

advice, marketing, planning, small business, strategy

Having loads of regular small business customers is good. Do you know what’s even better? Showering them with so much customer appreciation that they morph from regulars into fanatics. So much of what keeps a customer coming back time and again is less about the product or service you’re selling and more about how you…

Outside the Box Marketing for Small Business

advice, small business

Put Guerilla Marketing to Work For Your Small Business This Summer I usually love marketing, but sometimes the traditional modes of communicating with our audiences feel tried and tired. I don’t think I’m alone here, either: It’s easy to be dulled by the constant barrage of social media ads and posts, television spots, billboards, Google…

How to Do Small Business Branding Like a Pro

advice, branding, small business

Small business branding may be the last thing on your mind — but it’s the first thing your customers and prospective customers notice. Depending on how effective your branding is, you could be loved, adored, forgotten or ignored. What if I told you, with a little work, you could create a brand that’s as effective…

How One Small Business Owner’s Passions Came Together to Serve a Niche Market

advice, entrepreneur, small business

Happy National Small Business Week, my fellow small business owners, small business supporters and small business patrons! To celebrate, I’m uplifting a fellow small business owner who has an inspiring story and does meaningful work. Kevin Dalin started Tech4Impact in 2013, combining his passion for technology and rehabilitation counseling. His company provides assistive technology, training…

5 Tips for How to Use Hashtags for Your Small Business’ Social Media Platforms

advice, branding, digital marketing, small business, Zao525

At the end of our Ames PRAM presentation last month, where I spoke on content marketing, an attendant raised her hand and asked, “How can I use hashtags? What’s the deal with those things anyway? Are they important?” Her question rang throughout the room with a resounding, “Yes, we’re curious, too.” Heads nodded, pens and…

advice

What Rudolph the Red-Nosed Reindeer can Teach You about Small Business Marketing

How to Send Better Small Business Emails

Making the Infographic Part of your Small Business Marketing: When (and how) to do it

Your small business is unique — your marketing should be, too (5 Tips to Avoid Copycat Syndrome)

Planning your Next Small Business Brainstorming Session

A Little Customer Appreciation can go a Long Way: How to turn your patrons into fans

Outside the Box Marketing for Small Business

How to Do Small Business Branding Like a Pro

How One Small Business Owner’s Passions Came Together to Serve a Niche Market

5 Tips for How to Use Hashtags for Your Small Business’ Social Media Platforms

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