small business marketing

What Rudolph the Red-Nosed Reindeer can Teach You about Small Business Marketing

Rudolph the Red-Nosed Reindeer is so ingrained in the story of Santa Claus and is such a classic example of overcoming adversity that it’s easy to forget he was actually a marketing tactic. Retail giant Montgomery Ward was hardly a small business in 1939, but its creation of Rudolph as a way to get kids…
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infographic

Making the Infographic Part of your Small Business Marketing: When (and how) to do it

Blog posts certainly have their time and place — after all, here you are, reading this one! But if shorter, snappier infographics are missing from your small business content marketing plan, you are losing out on a key way to grab your audience’s attention. It’s not really that our attention spans as consumers have gotten shorter;…
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Outside the Box Marketing for Small Business

Put Guerilla Marketing to Work For Your Small Business This Summer I usually love marketing, but sometimes the traditional modes of communicating with our audiences feel tried and tired. I don’t think I’m alone here, either: It’s easy to be dulled by the constant barrage of social media ads and posts, television spots, billboards, Google…
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Color Palette Macaroons

How to Do Small Business Branding Like a Pro

Small business branding may be the last thing on your mind — but it’s the first thing your customers and prospective customers notice. Depending on how effective your branding is, you could be loved, adored, forgotten or ignored. What if I told you, with a little work, you could create a brand that’s as effective…
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How One Small Business Owner’s Passions Came Together to Serve a Niche Market

Happy National Small Business Week, my fellow small business owners, small business supporters and small business patrons! To celebrate, I’m uplifting a fellow small business owner who has an inspiring story and does meaningful work. Kevin Dalin started Tech4Impact in 2013, combining his passion for technology and rehabilitation counseling. His company provides assistive technology, training…
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