small business marketing

What Rudolph the Red-Nosed Reindeer can Teach You about Small Business Marketing

Rudolph the Red-Nosed Reindeer is so ingrained in the story of Santa Claus and is such a classic example of overcoming adversity that it’s easy to forget he was actually a marketing tactic. Retail giant Montgomery Ward was hardly a small business in 1939, but its creation of Rudolph as a way to get kids…
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Drip Campaigns

Up your Small Business Email Marketing Game with “Drip Campaigns”

Email marketing has been among the most effective small business marketing strategies for years, and it continues to grow in use and sophistication. Now, the most popular kid on the email marketing block — drip campaigns — may be your best bet for increasing customer engagement and purchases. Let’s start with the basics. A drip…
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