Rudolph the Red-Nosed Reindeer is so ingrained in the story of Santa Claus and is such a classic example of overcoming adversity that it’s easy to forget he was actually a marketing tactic. Retail giant Montgomery Ward was hardly a small business in 1939, but its creation of Rudolph as a way to get kids…Read More
As small business owners with an entrepreneurial spirit, we’d like to think that if we build it, they will come. Unfortunately, we also know it’s not quite that easy. Sometimes we’d like to just grab their hand and lead them to us; and you can, figuratively speaking of course, by implementing a few top marketing…Read More
Email marketing has been among the most effective small business marketing strategies for years, and it continues to grow in use and sophistication. Now, the most popular kid on the email marketing block — drip campaigns — may be your best bet for increasing customer engagement and purchases. Let’s start with the basics. A drip…Read More
We are somehow already halfway through 2018 — whoa — which makes it the perfect time to look around and take stock of your small business marketing plan. What’s working? What’s falling flat? How do you know one way or the other? Small business owners are often so busy with other things (like, you know,…Read More
Facebook is pretty notorious for switching up the algorithm it uses for determining what shows up in a user’s news feed. But changes announced by CEO Mark Zuckerberg last month will impact small businesses and brands in a major way. It means we need to be even more intentional about our social media posting strategy…Read More
Let’s Do This
Step 1: Tell us about your project. Project Planner
Receive emails of new blog posts.