Our Process

Want to know just what you’re getting yourself into? We’re here to tell you.

If you subscribe for the whole she-bang, this is how it’s likely going to go. But don’t forget – we don’t do one size fits all, and we’ll give you exactly what you need at a price you can afford – no more, no less. Jump in (and out) of the process when it suits you.

We separate our breadth of services into four areas of focus:

Thinking

Before you can plan or do, you must begin by thinking. But sometimes it’s hard to know what you’d like to accomplish if you don’t know where to start. In the thinking stage, we help you put your thoughts on paper – or on oversized Post-It notes stuck to a wall – and organize them in a fashion that leads you to some decisions about where you want your business to head.

Planning

Remember that “failure to plan means planning to fail” line? Well, it’s true. Smart planning allows for better use of resources, tools to measure success, and a budget to boot. We have executed thousands of marketing and communication tactics, and we will help you make a plan of action that will allow for more efficient use of your time.

Doing

It is in the tactics phase that we will begin doing – this is the fun part. We’ll take your plan an implement it. You probably started your branding quest with an idea of the kinds of tasks that wanted to be completed – maybe design a brochures or a set up Twitter account – and no clue when you were going to get them done. We take care of this so you can focus on the business side of things.

Training

The final step in the Zao525 process is training. First, we can train you on how to execute your marketing plans going forward. Now that you’ve got that Twitter account set up, how the heck do you use it?! We also help our clients out with a variety of employee training needs. Whether it be customer service workshops or employee engagement activities, we have a skilled set of trainers that can help you lead your team.

It’s all about you.

Zao525 isn’t a huge agency, and we see that as a good thing. We want to work with you, one small business to another. This means we don’t have pre-packaged plans and everything you get from us will be customized to meet your needs. Our packages are based on your budget, and you don’t have to worry about any surprise fees. Let’s just have a conversation first. We’ll figure out the hard stuff later.