Thinking Archives - Zao525 | branding, advertising and marketing for small business

What Rudolph the Red-Nosed Reindeer can Teach You about Small Business Marketing

advertising, advice, branding, communication, copywriting, marketing, small business, strategy, thinking

Rudolph the Red-Nosed Reindeer is so ingrained in the story of Santa Claus and is such a classic example of overcoming adversity that it’s easy to forget he was actually a marketing tactic. Retail giant Montgomery Ward was hardly a small business in 1939, but its creation of Rudolph as a way to get kids…

Your small business is unique — your marketing should be, too (5 Tips to Avoid Copycat Syndrome)

advice, branding, marketing, planning, small business, strategy

Sometimes, it just jumps out at you. The perfect website. A beautiful logo. A sleek brochure. And you can’t help but think, “Yes, this is perfect. This is EXACTLY the kind of marketing my small business needs.” Tempting as it may be to borrow the brilliant ideas of others, the truth is that another small…

Planning your Next Small Business Brainstorming Session

advice, marketing, planning, small business, strategy

So often, as small business entrepreneurs, inspiration hits us at the most unexpected times. Those moments are magical, aren’t they? What must come next, though, is fleshing out those ideas and putting them into action. That process can feel less like divine intervention and more like pulling teeth. And that’s when you know it’s time…

Our small-business story also comes with cake

Telling Your Small-Business Story

entrepreneur, websites, Zao525

The idea festered for a while before I actually did something about it. I had been working as marketing director for nonprofits for almost a decade by then. In my role there, I had gotten involved in the Nevada Chamber of Commerce and became president, and I was also serving on the Young Professionals of…

7 Unique Locations to Promote Your Brand

branding

I stopped by Mary Greeley Medical Center a couple of weeks ago to visit a patient. When I stepped into the elevator, there was a surprise! Mary Greely was using the inside of its elevator doors to promote their quiet campaign. Of course there’s nothing else to do in an elevator, but to read the…

Thinking

What Rudolph the Red-Nosed Reindeer can Teach You about Small Business Marketing

Your small business is unique — your marketing should be, too (5 Tips to Avoid Copycat Syndrome)

Planning your Next Small Business Brainstorming Session

Telling Your Small-Business Story

7 Unique Locations to Promote Your Brand

Your Brand Voice Should be Comfortable

What Is Your Theme Song?

Adapting Your Brand Voice for Social Media

Adapting Your Brand Voice for Your Blog

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