Planning

Color Palette Macaroons

How to Do Small Business Branding Like a Pro

Small business branding may be the last thing on your mind — but it’s the first thing your customers and prospective customers notice. Depending on how effective your branding is, you could be loved, adored, forgotten or ignored. What if I told you, with a little work, you could create a brand that’s as effective…
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Our small-business story also comes with cake

Telling Your Small-Business Story

The idea festered for a while before I actually did something about it. I had been working as marketing director for nonprofits for almost a decade by then. In my role there, I had gotten involved in the Nevada Chamber of Commerce and became president, and I was also serving on the Young Professionals of…
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The cost of insight, reflection and research

You can get a logo cheap, but… what is the real price for a discount logo? What will you do for $5? Last week I was researching pricing on something and came across a really interesting website. I have to admit, when I saw the description for the page that said “Hire people to do…
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