Planning

A Little Customer Appreciation can go a Long Way: How to turn your patrons into fans

advice, marketing, planning, small business, strategy

Having loads of regular small business customers is good. Do you know what’s even better? Showering them with so much customer appreciation that they morph from regulars into fanatics. So much of what keeps a customer coming back time and again is less about the product or service you’re selling and more about how you…

Creating an effective Facebook strategy for your small business — even as the rules change

advertising, digital marketing, small business

Facebook is pretty notorious for switching up the algorithm it uses for determining what shows up in a user’s news feed. But changes announced by CEO Mark Zuckerberg last month will impact small businesses and brands in a major way. It means we need to be even more intentional about our social media posting strategy…

Making Marketing Count: How to Maximize Your Small Business Marketing Budget

marketing, small business

It’s no secret that every small business needs to market itself. You already know that one of the keys to building a successful, sustainable business is to market your products or services to current and potential future customers. The actual secret? Learning how to plan and implement a small business marketing budget that achieves your…

Get Your Small Business Editorial Calendar off the Ground – Before the Holidays Arrive

digital marketing, small business

As we enter one of the busiest times of the year, pausing now to think about your small business editorial calendar will save you time and headaches in the long run. I know; it’s easy to let your editorial planning fall near the bottom of the priority list. “I don’t need to worry about next…

How to Do Small Business Branding Like a Pro

advice, branding, small business

Small business branding may be the last thing on your mind — but it’s the first thing your customers and prospective customers notice. Depending on how effective your branding is, you could be loved, adored, forgotten or ignored. What if I told you, with a little work, you could create a brand that’s as effective…

Your Small Business’ Social Media Target Audience

advice, digital marketing, small business

Your small business has plenty of options to find your social media target audience. Does your small business have a Facebook page? A Twitter page? LinkedIn? Instagram? A Snap account? A Google+ account? A Pinterest page? YouTube channel? Phew. I need to catch my breath! Countless social media channels exist today, and new options continue…

Our small-business story also comes with cake

Telling Your Small-Business Story

entrepreneur, websites, Zao525

The idea festered for a while before I actually did something about it. I had been working as marketing director for nonprofits for almost a decade by then. In my role there, I had gotten involved in the Nevada Chamber of Commerce and became president, and I was also serving on the Young Professionals of…

How Can You Know if Marketing Will ‘Work’ for Your Small Business?

advice, small business, Zao525

You want your small business to reach a new audience — or to reach more of your current audience. Or perhaps you want to introduce a new product or service. But how do you know if the marketing campaign you’re going to invest in will actually work? Honestly, you can’t know, and I can’t know.…

The In-Between Step: Small Business Branding Strategy

advice, branding, entrepreneur, small business, websites

Don’t forget the middle step: your small business branding strategy

The cost of insight, reflection and research

branding, websites

You can get a logo cheap, but… what is the real price for a discount logo? What will you do for $5? Last week I was researching pricing on something and came across a really interesting website. I have to admit, when I saw the description for the page that said “Hire people to do…

Planning

A Little Customer Appreciation can go a Long Way: How to turn your patrons into fans

Creating an effective Facebook strategy for your small business — even as the rules change

Making Marketing Count: How to Maximize Your Small Business Marketing Budget

Get Your Small Business Editorial Calendar off the Ground – Before the Holidays Arrive

How to Do Small Business Branding Like a Pro

Your Small Business’ Social Media Target Audience

Telling Your Small-Business Story

How Can You Know if Marketing Will ‘Work’ for Your Small Business?

The In-Between Step: Small Business Branding Strategy

The cost of insight, reflection and research

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Zao525, LLC

Planning

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Zao525, LLC