I stopped by Mary Greeley Medical Center a couple of weeks ago to visit a patient. When I stepped into the elevator, there was a surprise! Mary Greely was using the inside of its elevator doors to promote their quiet campaign. Of course there’s nothing else to do in an elevator, but to read the…Read More
Have you seen this billboard on Hwy 30 in Ames, Iowa? I just noticed it the other day, and it’s rather fitting for our Thanksgiving Day post, don’t you think? As I came upon the board, I thought it may be a local church that had posted it, but the closer I got, I realized…Read More
Last week we talked about how brand voice can be found in everything you do, including your mistakes. This week we’re taking a more intentional spin on finding your brand voice everywhere: your t-shirts. The Brand Voice of Panchero’s We are a big fan of the Panchero’s brand, and not just because they have a…Read More
You’ve heard the stats. With over 800 million users on Facebook, and 140 million users on Twitter, you know you should be reaching clients and customers via social media. But are you ready to make the jump to Twitter? Let’s scratch the surface. *Note: All of the information presented assumes you have a working knowledge…Read More
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