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Outside the Box Marketing for Small Business

Put Guerilla Marketing to Work For Your Small Business This Summer I usually love marketing, but sometimes the traditional modes of communicating with our audiences feel tried and tired. I don’t think I’m alone here, either: It’s easy to be dulled by the constant barrage of social media ads and posts, television spots, billboards, Google…
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Color Palette Macaroons

How to Do Small Business Branding Like a Pro

Small business branding may be the last thing on your mind — but it’s the first thing your customers and prospective customers notice. Depending on how effective your branding is, you could be loved, adored, forgotten or ignored. What if I told you, with a little work, you could create a brand that’s as effective…
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How One Small Business Owner’s Passions Came Together to Serve a Niche Market

Happy National Small Business Week, my fellow small business owners, small business supporters and small business patrons! To celebrate, I’m uplifting a fellow small business owner who has an inspiring story and does meaningful work. Kevin Dalin started Tech4Impact in 2013, combining his passion for technology and rehabilitation counseling. His company provides assistive technology, training…
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Our small-business story also comes with cake

Telling Your Small-Business Story

The idea festered for a while before I actually did something about it. I had been working as marketing director for nonprofits for almost a decade by then. In my role there, I had gotten involved in the Nevada Chamber of Commerce and became president, and I was also serving on the Young Professionals of…
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