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How to Send Better Small Business Emails

advice, branding, communication, digital marketing, doing, marketing, small business, strategy

Email is one of the easiest and most effective ways to stay in touch with your customers, to let them know about upcoming deals or to schedule appointments. But no matter how friendly you are with your customers, your small business emails still need to reflect the overall personality and professionalism of your business each…

Making the Infographic Part of your Small Business Marketing: When (and how) to do it

advice, communication, design, doing, graphic design, marketing, small business

Blog posts certainly have their time and place — after all, here you are, reading this one! But if shorter, snappier infographics are missing from your small business content marketing plan, you are losing out on a key way to grab your audience’s attention. It’s not really that our attention spans as consumers have gotten shorter;…

The Five Marketing Tactics you should be using to Promote your Small Business

advertising, communication, digital marketing, doing, marketing, small business, strategy

As small business owners with an entrepreneurial spirit, we’d like to think that if we build it, they will come. Unfortunately, we also know it’s not quite that easy. Sometimes we’d like to just grab their hand and lead them to us; and you can, figuratively speaking of course, by implementing a few top marketing…

Up your Small Business Email Marketing Game with “Drip Campaigns”

advertising, communication, digital marketing, marketing, planning, small business, strategy

Email marketing has been among the most effective small business marketing strategies for years, and it continues to grow in use and sophistication. Now, the most popular kid on the email marketing block — drip campaigns — may be your best bet for increasing customer engagement and purchases. Let’s start with the basics. A drip…

Five Ways to Measure the Effectiveness of your Small Business Marketing (plus 25 more)

advertising, digital marketing, marketing, small business, strategy

We are somehow already halfway through 2018 — whoa — which makes it the perfect time to look around and take stock of your small business marketing plan. What’s working? What’s falling flat? How do you know one way or the other? Small business owners are often so busy with other things (like, you know,…

Five Things your Small Business Website Needs to Succeed

branding, small business, strategy, websites

Creating an attractive and effective website for a small business can feel like a daunting task. It’s often the way potential customers “meet” you, so it has to make a great first impression, it has to pop with personality and it has to be functional. “Easier said than done,” you might be thinking, but a…

Content is (still) King: Choosing the Best Content Marketing Tactics to Reach your Audience

marketing, small business

The amount of content being produced and shared across the Internet can seem overwhelming. How can your content marketing possibly break through all the noise to reach your customers when there is already so much coming at them every day, every hour, every minute? Trust me, you can. And you should. Because fresh, interesting, helpful…

An Effective Small Business Facebook Strategy Will Cost You (a Little)

digital marketing, small business

I think we’re clear on why you need both a Facebook page and a small business Facebook strategy for posting and building your audience, right? (If you missed my thoughts on why and how to get your Facebook page off the ground, you can find them here.) Could you skate by on free posts and…

Why a Facebook Strategy for Your Small Business Matters

digital marketing, small business

Does your small business have a Facebook strategy? Does your small business even have a Facebook page? Why is this important, Samantha, you ask? It’s just social media, you say. Parents and seniors and your friends use Facebook. True. But also about one quarter of the world’s population uses Facebook (Statista). Nearly 79% of American…

How Small Businesses Can Use Cause Marketing to Do Well — and Good

community, small business

I wrote earlier this month about what cause marketing is and why small businesses should care. To recap: Cause marketing is an agreement between a for-profit business and a non-profit that work together to support a cause. The for-profit business provides integral support to the cause, and they expect to make profit from the arrangement.…

Doing

How to Send Better Small Business Emails

Making the Infographic Part of your Small Business Marketing: When (and how) to do it

The Five Marketing Tactics you should be using to Promote your Small Business

Up your Small Business Email Marketing Game with “Drip Campaigns”

Five Ways to Measure the Effectiveness of your Small Business Marketing (plus 25 more)

Five Things your Small Business Website Needs to Succeed

Content is (still) King: Choosing the Best Content Marketing Tactics to Reach your Audience

An Effective Small Business Facebook Strategy Will Cost You (a Little)

Why a Facebook Strategy for Your Small Business Matters

How Small Businesses Can Use Cause Marketing to Do Well — and Good

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