Branding 101

What is a brand, exactly?

Is it a logo? A tagline? A mark seared into the hide of cattle? (Well…we ARE in Iowa!)

When you think of a brand, you might think of the Nike Swoosh or your favorite team’s colors and mascot. A brand is far more than that though. Yes, it is about consistency and a good design, but it’s more. It is a reflection of your company, your philosophy and your people. It is your personality as a company.

A brand is the promise you make to your customers, the community and your team. It is the way people feel when they hear your name or see your logo. It’s your voice.

Brands build relationships. Relationships drive revenue.

At Zao525, we believe in the power of a good brand and its ability to increase your bottom line. If you’re not sold, let’s talk. You’ll like what we show you.

*Love this image! It’s courtesy of @MarkEWade.

branding cow