Posts by Zao525

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bad cell phone sign

Do Not Let Signs Do Your Dirty Work

I saw a sign in a local business this week that took me aback. It was Scotch-taped to the glass entrance door, right at eye level. If you must use your cellphone, please refrain from using it in our store. My gut reaction: I’d rather use my cellphone than ever come into your store. Take…
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Celebrating Small Business Saturday

As you’re all aware, we love small businesses, for a myriad of reasons. But we’re not the only ones. The Day of the Small Business November 24 is Small Business Saturday, a day devoted to shopping at small businesses. The concept was developed by American Express in 2010 as an effort to recognize the importance…
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Brands We Love: ALDI Truth

Brands We Love: ALDI

So, I’ve been wanting to write about my newest favorite brand for some time now, but my grocery shopping trip today helped seal the deal for this month’s Brands We Love post. ALDI is actually new in my life, and if you know me, you’ve undoubtedly heard about my love for their amazing deals. However,…
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Go Daddy Facebook Comment

Your Brand Voice in a Crisis

No matter what sort of brand voice you have – whether it be witty, charming, snarky or sweet – there are two qualities that should emanate from all brand voices, at all times: honesty and sincerity. Customers and followers don’t expect perfection; we’re all human, so mistakes are inevitable. But the way a company reacts…
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