Posts by Zao525

Zao525

68 posts

Learn Something New Series: Free Design Training Tools

advice, design, graphic design, small business, websites

Do you wish you had the design training tools needed to take your communications to the level of greatness your brand deserves? Jen Jeffrey, Zao525 designer extraordinaire, is sharing design tools and training she thinks you need at your fingertips. And they come at our favorite price: free. Hey, small business crew! I’ve been designing…

Learn Something New Series: Free Business Writing Courses

advice, branding, small business, websites, Zao525

Free business writing courses? It’s just an email, you think. These planning documents will be seen by only core employees, you think. I’m no writer anyway. What does it matter? Today, head Zao525 copywriter, Kelsey, takes over our blog once again this time to share with you two free business writing courses she thinks could…

Learn Something New Series: Free Social Media Training for Businesses

advice, community, digital marketing, small business, websites

Have you ever thought, If only there was free social media training, I’d be rocking my social media platforms? Today, head Zao525 copywriter, Kelsey, takes over our blog to share with you five free social media training courses she would recommend to get you started on social media all the way to leveraging social to…

Is There Such a Thing as Work-Life Balance for Small Business Owners?

advice, community, entrepreneur, small business, Zao525

Work-life balance for small business owners leans far more toward “work” than it does “life.” We often are a single employee to our small business — or supported by only a few other people. We work nine to five, and then break for food just to work from six to midnight. Our small business threatens…

Your Small Business’ Social Media Target Audience

advice, digital marketing, small business

Your small business has plenty of options to find your social media target audience. Does your small business have a Facebook page? A Twitter page? LinkedIn? Instagram? A Snap account? A Google+ account? A Pinterest page? YouTube channel? Phew. I need to catch my breath! Countless social media channels exist today, and new options continue…

Our small-business story also comes with cake

Telling Your Small-Business Story

entrepreneur, websites, Zao525

The idea festered for a while before I actually did something about it. I had been working as marketing director for nonprofits for almost a decade by then. In my role there, I had gotten involved in the Nevada Chamber of Commerce and became president, and I was also serving on the Young Professionals of…

How Can You Know if Marketing Will ‘Work’ for Your Small Business?

advice, small business, Zao525

You want your small business to reach a new audience — or to reach more of your current audience. Or perhaps you want to introduce a new product or service. But how do you know if the marketing campaign you’re going to invest in will actually work? Honestly, you can’t know, and I can’t know.…

Providing Feedback: How to Mark up Marketing Materials No Matter the Medium

advice

We’re in the midst of a marketing project for your small business or nonprofit. You’ve sent us your wishes, we’ve sent you our questions or concerns, and we’ve been well underway creating the marketing piece of your dreams. Or so we hope. But even if we did knock it out of the park — like…

Small Business People, You Know It: You Get What You Pay For

advice, relationships, small business, Zao525

How many times have you had a prospect thiiiiiis close to buying your product or service, but they turn away? They’ll have it done elsewhere. They’ll find it online for cheaper. They’ll figure it out themselves. That’s way too expensive, they say. You watch, with disappointment, annoyance, outrage. And you think, they may find it…

Small Business Spotlight: Laurie Hock

Laurie Hock believes in you. She helps business owners, executives and teams go from just living their lives to leading them with Strengths coaching. And Laurie believed in Zao525 to help her brand soar. The sitch. Last year, Laurie Hock was at the dawn of her branding. She needed a look and a feel that…

Posts by Zao525

Learn Something New Series: Free Design Training Tools

Learn Something New Series: Free Business Writing Courses

Learn Something New Series: Free Social Media Training for Businesses

Is There Such a Thing as Work-Life Balance for Small Business Owners?

Your Small Business’ Social Media Target Audience

Telling Your Small-Business Story

How Can You Know if Marketing Will ‘Work’ for Your Small Business?

Providing Feedback: How to Mark up Marketing Materials No Matter the Medium

Small Business People, You Know It: You Get What You Pay For

Small Business Spotlight: Laurie Hock

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Posts by Zao525

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