With a [nearly] two-year old daughter, I catch myself singing kids’ show theme songs. A lot. Everywhere. The first mile of my run. The shower. In the car when the radio is off. It doesn’t seem normal, until I stop to think that these shows have developed their brand voice through their theme song, and they did a darn good job of it, since I can’t get it out of my head.
What’s your theme song?
Unless you’re a TV show, you probably don’t have a theme song (save Suburban Construction in the Quad-Cities, who has a theme song/jingle I’ve known since I was about 10 years old). However, you can (and should) find something about you and your brand voice that makes your target market think about you while they’re exercising, cleaning and driving.
Your theme song can be any number of things: a clever tagline, a useful website, an interactive social media presence. It could be the tone of your ads (C AND K, a heating and cooling company in Ames, comes to mind – we laugh out loud every time we see one of their tongue-in-cheek billboards or Cy Ride banners). It could be a signature event, like Victoria Secret’s semi-annual sales (we know women who take the day off to go to the first few hours of the sale).
Whatever it is, there is something to your organization that represents you in the best way possible. Whatever that is, you better use your brand voice to promote it.
Wondering what it is? Give us a call. We’ll help you figure it out.