You’ve heard the stats. With over 800 million users on Facebook, and 140 million users on Twitter, you know you should be reaching clients and customers via social media. But are you ready to make the jump to Twitter? Let’s scratch the surface.
The tortoise and the hare
One of the biggest differences you’ll find between Facebook and Twitter (besides the character count limit on Twitter) is the speed in which their respective worlds turn. Facebook is the tortoise – slow, steady, and a higher chance that your subscribers/fans will take the effort to read your posts if it showed up on their newsfeed when they weren’t around. Facebook also has a layout more conducive for users to explore your past content, and with the new timeline layout (assuming it will be around for awhile), you can add in past milestones and events (check out what Verizon did on their page, both for the educational value and the amusement of seeing cell phones from ten years ago).
Twitter, on the other hand, is a fast paced conversation. Twitter accounts of every shape, size, creed and color release information the nanosecond it occurs. Twitter glorifies quotable quotes and stunning facts. A Twitter user often follows dozens, even hundred or thousands of other users, and doesn’t (shouldn’t) have the time and energy to go back and read everything that’s happened since the last time they logged on. And why should they? It’s going to be old news by the time they get on there anyway.
Pick and choose
So what do you put on Facebook and what do you put on Twitter? Should you even have an account?
The short answer to that is yes to Facebook, and maybe to Twitter. Facebook is an extension of your website. (For some small business owners, like those in direct-sales, it may be a cost-effective replacement for a website). Facebook offers a fabulous chance to communicate with your customers and gives them an easy method for sharing your great status updates, photos, specials and more.
Twitter, on the other hand, should be reserved for those of you who plan to either:
Be the expert in your field and offer tips and tricks to your followers, OR
Build a strong personal relationship with your followers, OR
Keep up with and weigh in on trending topics adding in the scope from your industry
And, what you must always make sure that you are doing is simple: log on and tweet!
The final word
Confused yet? Think of it this way:
Facebook: Calm, friendly, newsletter-type information
Twitter: Fast-paced, quippy, up-to-the-minute newsflashs
Before you commit to Twitter, think about what your customers want. Not sure what that is, or still have more Twitter questions? Hit the start button to chat with us!