Our two cents worth on using brand voice

Share the Facebook Love With Your Fellow Small Businesses

One of my clients recently asked me how she could help promote my business since I’d helped her with her Facebook page so much. First of all, I was honored. What a great compliment! Then I realized, this is a great question and another great place to use your brand...

Are you talking to me? Doing signage well.

You may remember that one of my biggest pet peeves is poorly done signage. I may have gone off on a tiny rant about it in Don’t Let Signs Do Your Dirty Work. Well done signage it just so rarely done, and quite honestly, it’s HARD to do. Some signs...

Help Us Welcome Our Newest Team Member, Mitch Hirn

Zao525 is excited to add a new member this summer. Mitch Hirn is from Woodbury, MN, which is about 20 minutes east of Saint Paul. He is a junior at Iowa State University studying business marketing and international business. We are thrilled to have him on our team. Mitch says,...

What the mall teaches us about branding

Guest Post by Zao525 Intern: Anthony Bader There is a lot to learn about marketing from walking up and down the great spacious halls of a mall. Where else do you get to see numerous examples of stores’ branding side by side to analyze? Oh, and it is pretty nice...

Branded Packaging

With the holiday season upon us, I’m reminded again of how much I love branded packaging. Almost any locally-owned store will gift wrap for you. For them, it’s just another way of keeping their brand at the forefront of your mind. And rightfully so! Not Just for Holidays You’re paying...
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