Our two cents worth on using brand voice

What the mall teaches us about branding

10-04-2013

Guest Post by Zao525 Intern: Anthony Bader There is a lot to learn about marketing from walking up and down the great spacious halls of a mall. Where else do you get to see numerous examples of stores’ branding side by side to analyze? Oh, and it is pretty nice...

Branded Packaging

17-12-2012

With the holiday season upon us, I’m reminded again of how much I love branded packaging. Almost any locally-owned store will gift wrap for you. For them, it’s just another way of keeping their brand at the forefront of your mind. And rightfully so! Not Just for Holidays You’re paying...

7 Unique Locations to Promote Your Brand

10-12-2012

I stopped by Mary Greeley Medical Center a couple of weeks ago to visit a patient. When I stepped into the elevator, there was a surprise! Mary Greely was using the inside of its elevator doors to promote their quiet campaign. Of course there’s nothing else to do in an...

Brands We Love: Practical Farmers of Iowa

03-12-2012

So far in our Brands We Love series, we’ve covered a lot of food-related topics: a couple of grocery stores and a burrito restaurant. But this week, we’re going straight to the source – a brand that represents a community of Iowa farmers invested in growing your food sustainably. They...

How To Use Your Brand Voice To Share That You Care

22-11-2012

Have you seen this billboard on Hwy 30 in Ames, Iowa? I just noticed it the other day, and it’s rather fitting for our Thanksgiving Day post, don’t you think? As I came upon the board, I thought it may be a local church that had posted it, but the...